Given that such precommitments typically account for a significant portion of its total advertising billings for a given year, the results of its 2024 “early bird” campaign are a positive indicator for its advertising income in this coming year.ĭon’t miss: TVB records loss of HK$807m due to weakened TV advertising market It is also expecting a smaller EBITDA loss for the financial year ending 31 December 2023 compared with a year ago.Īccording to the official announcement on HKEX, the average unit rates during the period for TVB's Jade channel prime time TV advertising spots softened 5% compared to the three-month period ended 30 September 2023, but was still 18% higher than the three-month period ended 31 December 2022 as the broadcaster continued to see more blue-chip advertising clients return to the platform during the quarter.įurthermore, during its 2024 “early bird” pre-commitment campaign held in December 2023, TVB secured double-digit growth in advance bookings from clients for the 2024 TV advertising packages than it did last year during the 2023 pre-commitment campaign. It’s soothing to the ears, keeps your brain engaged and helps mask noise that can be distracting.Local broadcaster TVB has seen positive momentum in the advertising income of its terrestrial free-to-air channels during the last quarter of 2023. This podcast plays eight hours’ worth of forest rain sounds. If piano keys or soft, lo-fi beats don’t cut it for you, try studying to tranquil nature sounds. Forest rain sounds for sleeping or studying (Spotify) Updated weekly, this playlist consists of cosy lo-fi and chillhop beats that are excellent in motivating students to open their books. You won’t have to worry about it being repetitive as well, as Spotify adds new songs to the playlist and changes the order every now and then. The playlist makes great company for long study sessions with a running time of seven hours and 49 minutes. One of Spotify’s popular playlists is Deep Focus, which consists of ambient and post-rock music that is calming and soothing to the ears. Here are a few music playlists on Spotify and YouTube worth exploring: Spotify and YouTube study music playlists to keep you company Deep Focus playlist (Spotify) Studies suggest that music with a slow tempo and low fidelity with no lyrics can help students concentrate and enhance memory retention. If you’re trying to improve your focus, consider listening to soft classical music or music with slow, chill beats. Research has shown that fast, loud and music with lyrics make it harder to understand and absorb reading material. The reason for this? Listening to fast and loud background music with lyrics, as shown in a study conducted by the Psychology of Music. However, the type of music you listen to matters too.Ī study in Research Gate reveals that 78 out of 80 students find listening to music while studying distracting. Listening to background music while studying has been proven to engage the areas of the brain involved with paying attention - allowing better concentration, improved memory formation and better endurance, according to a study by Stanford Medicine. Out of 75 responses, 65.3% of students said they listen to music while studying, while 28% said that they only do it sometimes. For some, a study music playlist is a must to keep you going through the long hours of studying.Īccording to a 2018 survey conducted by the Tiger Hi-line, most students rely on a study music playlist in the background to improve concentration. Exams are just around the corner, which means if you’re like most students, you’ve probably been occupying most of your time studying.
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